You’re a recruiter. You have to drink your company’s Kool-Aid. You’re probably pretty good at it too. But that doesn’t mean that your graduate candidates follow suit. In fact, according to Universum Global, there are specific companies in specific industries that graduates prefer this year. And unless you’re a Kool-Aid-yielding master, it might not be yours.

Why this matters

Hiring graduates has great perks. For instance, they’re comparatively cheap to employ. Being newbies in the market, most graduates start with bottom-end salaries. They’re also fresh full of ideas and up-to-date skills, they’re easy to mould and they're quick to learn. Not to mention the cushy tax kick-backs you get from SARS for hiring younger staff.

Favourite employers

So whose Kool-aid are the grads drinking? Here’s Universum’s list by industry:


  1. Eskom
  2. Transnet
  3. Sasol


  1. KPMG
  2. South African Reserve Bank
  3. Transnet


  1. Department of Health
  2. Medi-Clinic Southern Africa
  3. Network Healthcare (Netcare)

Humanities/Liberal arts:

  1. Department of Higher Education & Training
  2. Department of Health
  3. SABC


  1. Legal Aid
  2. Webber Wentzel Attorneys
  3. National Prosecuting Authority (NPA)

Natural Sciences:

  1. Department of Agriculture, Forestry & Fisheries
  2. CSIR
  3. Department of Science & Technology

If you’re already recruiting graduates for one of these companies, good on ya! Your Kool-Aid is working. If not, it might be a good idea to look into what these employers are doing to spark graduates’ interest. Maybe they’ve got a great graduate programme or really good training opportunities. Whatever it is, its sweetness is tickling your candidates’ taste buds.