Today, your prospective employer can find out anything about you, from your age to your toothpaste brand and the beginnings of that weird thing growing on your toe. (We really don’t need to know this, thanks.)
Information security is a big concern, but with social media being ever-present in our daily lives, it’s easy to forget that everything you share is being watched.
Luckily, because you can control the kind of information shared on your profile, you can mould your social media platforms the way you would a CV – leveraging Big Brother to your advantage with these 3 tips:
1. Master your profile
Google yourself and see what comes up. It’s common practice for recruiters to do this when considering you for a position, so stop being a twit. (Drunken photos on the bar at the club last Tuesday night and status updates about the hangover you had at work the next day are not good ways to impress future employers.)
Ensure your work history is accurate and up-to-date. This is particularly important for your Envisionme profile, but it’s also valuable for your more informal/social profiles like Facebook and Twitter. Recruiters will take all the information they can get.
Maintain a professional appearance by updating your status a few times a week (no funky toe stories, please) and sharing links to interesting articles.
2. Network with others
The greatest thing about social media is the ability to connect with professionals and leaders in your industry. We all know that it’s who you know that, so often, gets you the dream job. Make sure you know the right people.
It isn’t enough just to follow someone on Twitter or Facebook. You need to consistently demonstrate your knowledge and work ethic by being known as a helpful resource – even if it is for selfish reasons. Help others frequently by giving insight in online forums and answering the questions of your peers.
3. Engage in the market
Keep your finger on the pulse of your industry’s trends and developments by following big businesses and keeping up-to-date on industry news.
Not only will you be aware of new opportunities when they become available (many companies are advertising their open positions on social media), but you’ll also be prepared for industry-related questions that come up in an interview.
Social media doesn’t have to be the kind of thing you need to hide from your boss – let it be the thing that gets you hired! Or, at the very least, helps.