When Google recruits staff, it doesn’t “think outside of the box”. There simply isn’t a box. Everything is possible, everyone is an option, and anything goes.

Why Google recruits differently

Google believes in sourcing the finest talent. It wants to bag the people ferociously sought after by their competitors.
Because top talent knows better than to do what everyone else does, every element of the recruiting function is aimed at ignoring job boards, resumé banks and general recruitment advertising.
By not doing what everyone else is doing, Google finds the rare gems who also believe that there simply isn’t a box.

How Google recruits differently
Google uses a variety of impressive recruiting tools:

AdWords
Google is the master of searching, so it usesits own search tool to find “passive” candidates – those without active resumés.
It attracts top performers by placing its own job ads that appear when certain keywords are typed into a search.
Google has also placed position announcements on searches that include the name of top Google scientists and engineers.

Contests
Google uses contests to identify and attract top software engineers. The Google Code Jamis a global online software writing contest that attracts over 7 500 people each year.
The top 25 finalists are invited to the Mountain View campus to compete for $50,000 in prizes as well as a chance to work at Google.

Brain teasers
Google uses roadside billboards and math tests placed in magazines to get the attention of math and programming wizards.
Although they do not specifically mention Google, the billboard puzzles eventually lead interested participants to the Google site.

Friends of Google
This tool creates an electronic email network of people that are interested in Google and its products.
This way, Google can build a relationship with thousands of people that like the firm, source referrals and find potential candidates.

The payoff
If you’re great enough to get through Google’s recruitment process, you can expect:
Flexi hours, free drinks and meals, free massages, on-site healthcare, an on-site gym and a ‘no tracking of sick days’ policy. And that’s only the beginning.