Il Problemo
There’s this guy I was at school with, Marcus Something-or-Other. He was a really great sketcher back in the day. Did these amazing sketches of superheroes. But I hadn’t seen or heard from him in years.
Then I got an email via LinkedIn, telling me he’d endorsed me as a writer and suggesting I return the favour and endorse him as an alternative-healing practitioner. So I did. Obviously. Rude not to, right?
Wait, what’s an alternative-healing practitioner?

Ring a bell?
If you’re between the ages of 18 and 58 and have a job, you probably get between three and a billion of these endorsement emails a week. And the quickest way to get rid of them is to click the stupid button and give the stupid endorsement.
Well, actually, the quickest way to deal with it is to delete it. But then you’re betraying Marcus Whatsisname, your bestest buddy. And that makes you a bad person.

The cause
We’ve inherited this silliness from FaceBook. Studies have shown that 90% of UK Facebook users have received friend requests from people they’ve never met, and that almost half of those people accept the requests.
I mean, we need to get our numbers up. We need more friends! Enter LinkedIn. Why should this be any different? We need more contacts, more connections, more endorsements and the BIGGEST NETWORK IN THE UNIVERSE!

El resulto
The net effect is that LinkedIn endorsements carry the same weight as YouTube directing credits. So if you’re that way inclined: go ahead, click the button and give yourself a pat on the back when someone you’ve never worked with endorses you.
But don’t expect recruiters and prospective employers to give you a corner cubicle based on your long list of endorsements.

What to do?

Step 1: Stop endorsing people you wouldn’t recommend to your mother.

Step 2: Get into your LinkedIn profile and check out your privacy settings. You have more control over your network than you may think.

Step 3: Realise that endorsements aren’t going to do it for you and make sure your envisionme.co.za profile is up to date. Do it now.