Need a self-esteem boost? A jolt to bump up your self-confidence? There’s a way to do it: the ego-fish. Here’s how it works: Approach someone (in person or online). Dish out a heavy-handed compliment (which doesn’t have to be true). Pause. Keep pausing until the compliment is returned. Boom! Instant ego inflation.
And now, the ego-fish has gone professional. Realising that people are too busy/lazy to write recommendations, LinkedIn introduced endorsements as a simpler alternative. In theory, it’s a good idea. But in practice? Not so much.

Here’s why:
The endorsement ego-fish
In the same way someone would fish for a compliment about their good looks (‘Babe, don’t you think I look like Pippa Middleton?’), they can fish for skill endorsements. It’s all about etiquette: Endorse someone and you expect him or her to return the favour. And if they’re job-hunting, they’ll be ego-fishing until the sea cows come home.

The skills sham
People who haven’t worked with you can endorse you as long as they’re a first-tier contact. This is a problem if they don’t know what skills are the most important.
Example: You’re an accountant but you have a blog, so you’ve listed ‘writing’ as one of your skills. People who read your blog endorse it and writing ends up in your top 3 endorsed abilities. Below auditing and tax planning.

The bombing brawl
The endorsements feature gives connections the opportunity to dilute your professional presence. It’s called endorsement-bombing. Because LinkedIn has an auto-complete option, you can add skills and then endorse them on your contacts’ profiles. Which means that friends (those you probably shouldn’t have added in the first place) can create skills for you (e.g. Medical Marijuana Manufacture).
With all of that said, endorsements aren’t going anywhere. So the only way to put some value back into endorsements is to manage them. Which means checking your profile every now and then to hide unnecessary ones. Recruiters need to get as full a picture of you as possible. And that’s why you need an profile.