Most of us couldn’t run 100 meters without keeling over, clutching our side in agony and gasping for breath. But there are some incredible athletes who get paid to do just that. And every four years we watch in awe as they compete in the Olympic Games.

All is not lost for us couch potatoes, though. Here are three lessons from the Olympics that we can apply to our recruiting strategies to make us champions too.

1. Culture is king

The Olympics is possibly the most inclusive event in the world as athletes from a whole host of cultures compete. Similarly, company culture is becoming more important to job seekers. In fact, 73% of recruiters highlight company culture in their job posts because, in the age of hipsters and skinny jeans, millennials often value culture and branding over salary.

2. Know your field

Michael Phelps knows exactly how many strokes it takes him to get from one side of the pool to the other. Why? Because understanding the building blocks of his discipline makes him a more efficient swimmer.

To be an effective recruiter, on the other hand, it’s important to know facts like 43% of job seekers are using mobile phones to hunt for jobs, while 59% of your competitors haven’t invested in mobile career sites yet. Learn everything you can about what you do and use it to your advantage.

3. Embrace Change

Rebecca Romero won a silver medal in rowing at the 2004 Olympics before she realised she was better suited to cycling. Then, at the 2008 Olympics she won a gold medal in the individual pursuit. Change was good for her – and it’s good for you too.

For instance: recruitment is moving away from print ads, finding its feet on digital platforms instead. As much as 73% of 18 to 34-year-olds found their last job through a social network. Further, the employers who hire through these channels have a 49% improvement in candidate quality. So, adapting to change could improve your chances of success.

So there you have it. Recruiters and Olympians aren’t so different after all. We can flatten a slab of chocolate in the same amount of time as it takes Bolt to run the 200. But most importantly, we share the same basic principles that lead to success in our careers.